There's something about that combination of creative art, science, and technology - the fantastic merging of the imaginary into actual reality - that creates these compelling experience engaging multiple senses simultaneously.
Here's an interactive installation by the Barbarian Group which presents a physical wall of digital swaying grass dynamically influenced by passers-by, and images of car-innards projected onto automobiles, creating the illusion of something like those cut-away illustrations, but in real life.